WHAT WE'RE READING NOW—HUMAN 2 HUMAN: H2H by @bryankramer

In his book Human 2 Human: H2H @Bryankramer makes a compelling case for marketing to focus on the human element. It’s a book that follows his own marketing advice; keep it simple and make connections through sincerity and authenticity. I loved it. A quick read and to the point, which is incredibly difficult to do.

WHAT WE CAN ALL LEARN FROM THE THAI SOCCER TEAM'S RESCUE

On July 18, all the 12 members of the Wild Boars soccer team, and their coach, were released from the hospital in Thailand after spending weeks trapped in a flooded cave. The dramatic rescue mission moved into its final phase: getting the Thai boys, their coach, and the rescuers back home.

The remarkable rescue involving hundreds of individuals, teams, NGOs and companies, along with traditional and innovative technology captured the attention of the world, and for good reason.