#MONDAYMOTIVATOR BACKFIRES FOR CHASE
The #MondayMotivation tweet from Chase backfired--it struck many people as tone-deaf and poor-shaming. Taking a casual, chatty tone, the bank offered up a hypothetical conversation between a customer and his or her bank account.
"You: why is my balance so low.
Bank account: make coffee at home
Bank account: eat the food that's already in the fridge
Bank account: you don't need a cab, it's only three blocks...”
In other words, if you're struggling to make ends meet, you're probably spending too much on Starbucks Frappuccino and avocado toast. Many did not appreciate that sentiment. Sen. Elizabeth Warren, a Democratic presidential candidate, weighed in, tweeting that taxpayers "lost our jobs/homes/savings but gave [Chase] a $25b bailout” amid the 2008 financial crisis.
Chase erased its tweet and posted a follow-up. “Our #MondayMotivation is to get better at #MondayMotivation tweets,” it wrote. “Thanks for the feedback Twitter world.”
