WHAT WE'RE READING NOW—HUMAN 2 HUMAN: H2H by @bryankramer
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C). This was done, to separate specialties, as it was always considered that B2B marketers needed to be specialized in this type of marketing versus B2C marketing.
In his book Human 2 Human: H2H @Bryankramer makes a compelling case that marketing should focus on the human element and nothing else. It’s a book that follows his own marketing advice; keep it simple and make connections through sincerity and authenticity. It’s a quick read and well worth it—link here